Logo & Branding

Creating Exeen’s Visual Identity

Exeen is a floor-cleaning product developed for the local market, where the client needed a distinctive logo and a clear, recognizable visual identity for the product. I developed the Exeen logo along with three product packaging designs, each representing a different colour and variant. Since the primary competition came from established local cleaning brands, I intentionally avoided an overly premium or unfamiliar aesthetic. Instead, I focused on a visual language that felt familiar to the target market while still giving Exeen a distinct identity, making the product easy to recognize and approachable on the shelf.